Search Engine Optimization Basics

Search engine optimization is a process in which full analysis of a web site is done from search engine perspective. Following things are analyzed -

• Target segment (Niche) of the website
• Keyword users type belonging to that target segment
• Density of those keywords in the content of the site
• Does site theme supports those keywords
• General site navigation and text used in anchor text linking
• Competition in that target segment
• Resources used by the competitors
• Other sites linking to that site
• Age of the site

After analysis of these factors a report is prepared which discusses the problems a site is facing with respect to the above factors. How much optimization efforts are required for the site to come up in search engine ranking. How much time it would take before actual results are seen. A ethical solution would be to help site overcome the natural shortcomings arisen due to ignorance or improper knowledge of search engine functioning.

Ethical search engine optimization solution would require time, lot of hard work on the part of seo and patience to wait until actual results are achieved. The success achieved through ethical seo efforts are long term gains and display stability. In comparison unethical seo efforts show quick results but are very damaging in long term.

Search engine optimization makes a website search engine friendly and ethical search engine optimization is best for sustained good ranking. Before starting any search engine optimization effort it is necessary that one should be fully aware of the targeted Keywords and phrases.

Article written by Anuj Arora, SEO Edynamic Softech Solutions visit for more information on web site optimization services

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Web Marketing Advice For Beginners

So you have a superb, professional looking website but for some reason you do not seem to attract many visitors to the site. So what can you do? Which are the best ways to promote and market the website? How can you improve the search engine ranking position of the website? There is a famous saying in the webmaster world; there is no point in having a top looking website if nobody ever visits it. In this article I will be writing about the best ways of marketing a website.

To start with we need to ensure that we get the simple things right. It is important to include the website address (domain) on any business literature, for example on any letters or business cards. I also always add my website domain on the bottom of any e-mails that I send.

To enable the website to climb up the search engine rankings it would be worthwhile to hire an SEO expert. To find such a person can be quite difficult as there is an in house joke in this particular industry that seemingly everybody classes themselves as an expert, when in truth very few of them are. Before appointing anybody it would be prudent to ask them, or to check yourself, where their own site is ranked in the major search engines for their keywords. I would also ask them to provide a list of websites that they have previously worked on, this would help you to assess whether they are an expert!

If you would rather try to promote the site yourself, possibly due to lack of funds, I would do this by writing articles, like the one you are reading here. Article marketing is a very popular and free way of promoting a website and what's more it works. Once you have written an interesting article, you can then submit it to article directories such as goarticles, ideamarketers and EzineArticles. By submitting, say, five articles a week for around six months, you will then soon see your site rising up the rankings.

Steve Hill is a webmaster from Birmingham, he has interests in a number of websites including:

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